![]() ![]() Once people become familiar with a brandmark, they catch on to its association, and even from just a glimpse, they can imagine the brand name or company. Famous examples are the Nike swoosh, Apple, the Worldwide Fund Panda, the Shell oil company, Mitsubishi Trademark, and the Twitter bird. ![]() These logos can use pre-existing fonts, custom typefaces. ![]() BrandmarkĪ brandmark or logomark is typically a design element, such as a unique graphical shape or symbol. A wordmark or logotype is a logo that contains only the business name and focuses on typography. In other words, users can say the word or words. It must also be communicative and vocal for users. A wordmark must be readable, look professional, readable, and straightforward. Examples are Google, Coca-Cola, FedEx, and Visa. This use is for branding and identification. On the other hand, a wordmark or logotype is a combination of the typographic treatment of the letters of a company, product, or institution. Also, if your company’s name is a mouthful, consider using a Lettermark. Since the Lettermark is also typography-based and solely made up of a company or brand’s initials, it is also known as a monogram. Lettermark, Wordmark, Brandmark: What’s the Difference? LettermarkĪs described above, a Lettermark (or letterhead, logotype) is generally a combination of a company’s initials. For instance, Microsoft, IBM, General Electric (GE), Volkswagen (VW), Hewlett-Packard (HP), NASA, and CNN. When starting a new brand or business, people prefer using a Lettermark to make it easy to remember and recognize. A Lettermark is a logo comprising an abbreviation - generally, a company’s initials joined or separated. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |